Super Lawyers
William C. Altreuter
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Monday, February 02, 2004

A final Super Bowl thought-- the ads were pretty disappointing, didn't you think? I am particularly tired of commercials for products that give you an erection. Maybe I'm just old fashioned, but to my way of thinking, that's what beer commercials should do. Mike Ditka? Maybe he makes some people think about sex, but I don't hang around with those people so much. The football through the tire is pretty lame, too. What they really ought to do is include that image as part of a montage: a train going into a tunnel, a rocket blasting off, fireworks, maybe a soccer ball going in the net, and Mickey Mantle hitting a home run-- 30 seconds of that sort of thing, and the product's name at the end would sell a whole lot more of the product than Ditka and poor old Bob Dole wringing their hands together and singing "Saturday Night Is The Loneliest Night Of The Week."

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