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William C. Altreuter
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Wednesday, August 02, 2006

Lore Sjöberg on this summer's breakfast cereal/movie cross promotions:

Cars It's a pretty boring cereal, but I find it troubling that it's cereal hawked by cartoon beings that don't even eat cereal. That would be like Snap, Crackle and Pop selling motor oil. Which I guess would make them the Pep Boys. I had a point in here somewhere, but it seems to have failed to stay crunchy in milk. (Via BoingBoing.)

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