Super Lawyers
William C. Altreuter
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Thursday, April 03, 2014

Lot of Dylan content lately. Better lawyer it up a little: TV Lawyer Ads. The weird thing is, they work. Some years back our office manager's brother was injured in an accident. The family sat around the kitchen table, and had this conversation:

Tony: I guess I need a lawyer.
Bill's Office Manager: Bill does that work
Tony's Younger Sister: You need to get a lawyer!
Bill's Office Manager: Bill does that work
Tony's Younger Sister's Husband: What about those guys on TV?
Bill's Office Manager: Bill does that work.
Tony: How about these guys, on the back of the Yellow Pages?
Tony's Younger Sister's Husband: Those guys look good.
Tony's Younger Sister: You should call those guys!
Bill's Office Manager: Bill does that work.
Tony: I wish we knew a lawyer!

In a related point, this is pretty much why McCutcheon v. FEC is such a catastrophe. Expecting critical thinking from people in the face of media bombardment is pretty hopeless, but when choosing a lawyer, or a hamburger, or a terrible mass-brewed beer the harm is more or less limited to the person who has made the poor choice. In a democracy, however, there are quite a few people who are prepared to believe that the government shouldn't be able to make you have health insurance, or that climate change is made up because it snows, or whatever. In other contexts these people are called chumps, or marks, and for all I know that's what Reince Priebus does call them-- Mitt Romney very nearly said it aloud.

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