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William C. Altreuter
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Wednesday, May 24, 2017

I haven't seen a decent analysis of how the Trump campaign worked until a friend sent me this piece from Forbes. White person alienation and entitlement are the factors that I've read columnists opine about, but how did the campaign harness those forces? 
"I helped facilitate a lot of relationships that wouldn't have happened otherwise," Kushner says, adding that people felt safe speaking with him, without risk of leaks. "People were being told in Washington that if they did any work for the Trump campaign, they would never be able to work in Republican politics again. I hired a great tax-policy expert who joined under two conditions: We couldn't tell anybody he worked for the campaign, and he was going to charge us double."
Come to find out, at least by this account, that Jared Kushner devised a social media strategy using micro-targeted Facebook placements and the like. This seems to have gone undetected by most commentators-- personally, I thought the Clinton campaign's media strategy, which included early airtime purchases which looked like they were locking Trump out of a lot of markets, was the foot on the throat of the Trump operation.
"Jared understood the online world in a way the traditional media folks didn't. He managed to assemble a presidential campaign on a shoestring using new technology and won. That's a big deal," says Schmidt, the Google billionaire. "Remember all those articles about how they had no money, no people, organizational structure? Well, they won, and Jared ran it."

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So Jared Kushner is like the WannaCry of campaign politics. Interesting.
 

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