I haven't seen a decent analysis of how the Trump campaign worked until a friend sent me this piece from Forbes. White person alienation and entitlement are the factors that I've read columnists opine about, but how did the campaign harness those forces?
"I helped facilitate a lot of relationships that wouldn't have happened
otherwise," Kushner says, adding that people felt safe speaking with
him, without risk of leaks. "People were being told in Washington that
if they did any work for the Trump campaign, they would never be able to
work in Republican politics again. I hired a great tax-policy expert
who joined under two conditions: We couldn't tell anybody he worked for
the campaign, and he was going to charge us double."
Come to find out, at least by this account, that Jared Kushner devised a social media strategy using micro-targeted Facebook placements and the like. This seems to have gone undetected by most commentators-- personally, I thought the Clinton campaign's media strategy, which included early airtime purchases which looked like they were locking Trump out of a lot of markets, was the foot on the throat of the Trump operation.
"Jared understood the online world in a way the traditional media folks
didn't. He managed to assemble a presidential campaign on a shoestring
using new technology and won. That's a big deal," says Schmidt, the
Google billionaire. "Remember all those articles about how they had no
money, no people, organizational structure? Well, they won, and Jared
ran it."
Post a Comment